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EDT - 06 - Nielsen Bases Presentation - How Companies can Select Winning Ideas and Forecast Sales - Studocu
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Nielsen - BASES Overview.pdf - Winning with Innovation An Introduction to BASES Created for Nielsen Client Business Partners April 2009 Confidential & | Course Hero
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Slowdown has led brands to become more innovative: Nidhi Srivastava, BASES Lead, Nielsen - Exchange4media
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